The use of Client Stories and Images for Fundraising purposes

Revised January 2018

Relevant Legislation

Not applicable to this policy.


To ensure that LOFT treats every client with respect.


In referring to a client’s image, this policy covers both still photographs and moving images.


When LOFT uses client stories or images for the purpose of raising LOFT’s profile, promoting LOFT programs or for fundraising purposes, such use will in no way exploit the client. LOFT is sensitive in describing those it serves, whether in graphics, images or text, and fairly represents their needs and how such needs will be addressed.

Permission to Use Stories and Images

Client stories and images are important for conveying the story and impact of LOFT’s work. LOFT will not use a client’s image or story without the client’s express permission. Clients have the right to decide what parts or elements of their own story they wish to share and what parts they wish to remain confidential. In addition, clients have the right to have their story presented using their full name, their first name only, their initials or a pseudonym.

Permission to use a client’s image or story is to be obtained in writing on an official LOFT Consent and Release Form.

This policy applies to any LOFT representative asking a client for his/her story or image, including staff, interns, students and volunteers, when that person has the intention of sharing the story or image with others.

Withdrawing Permission

A client may withdraw permission for the use of stories or images at any time. Withdrawal of permission must be done in writing, including by email, either by the client or by the client’s worker or other LOFT staff member working with that client.

Upon receiving a written withdrawal of permission, LOFT will act as quickly as possible to remove the client’s stories and/or images from its website, Facebook page, and any other electronic media. In addition, LOFT will not use the client’s story or image in any future electronic or hard-copy publications.

It is understood that already existing publications like brochures, newsletters or annual reports, containing the client’s story or image will remain in use. It is also understood that where an electronic version of the publication exists, the electronic version will not be edited or altered.


See Development Manual